Curacao Business
It is a myth to think that tourists in general want much more than sun, sea and sand – this was the take home message the delegation of the Curacao Hospitality and Tourism Association (CHATA) received from a meeting of the Caribbean Tourism Organization (CTO) in Puerto Rico. Travel website Travelzoo, on behalf of the CTO, found out what tourists look for when they want to visit Caribbean destinations. The outcome was pretty basic: sun, sea and sand. Everything else like cultural backgrounds, architecture, music festivals, etc. are subordinate to those three elements. CHATA director Liza Dindial pointed out that if Curaçao wants to profile itself positively towards travelers, then the island should be aware of their main desires. They therefore plan to focus on promoting the beaches on the island more effectively as a key selling point in the various markets.